PRAGMATONIMS IN THE LIGHT OF COGNITIVE MODELS                    

Stadulskaya Natalya Alexandrovna, Candidate of philological sciences, associate professor, sub-department of interpretation theory and practice, Pyatigorsk State Linguistic University, stadul@mail.ru 

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In the article we fulfilled the integrated analysis of verbal trade names from the cognitive linguistics point of view. We established some cognitive models of English trade names nomination through metaphor and metonymy. Besides, we were the first who described trade names-blends. The results were verified through comprehensive examples. 

trade name, cognitive linguistics, cognitive models, metaphor, metonymy, blending, pragmatics.